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Marketing

  • By Sue Keith|Categories: Marketing|

    Talks with Top CMOs: Six Key Themes

    Curious about what senior marketing leaders are thinking right now? We participated in several CMO roundtables over the past few weeks to find out how CMOs are confronting their...

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  • By Kathy McConnell|Categories: Marketing|

    Seven Common Resume Pitfalls

    Given the current environment, many marketers are dusting off their resumes and trying to remember what they actually did over the past several years. Applications for jobs are at...

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  • By Sue Keith|Categories: Marketing|

    Drone-Delivered Doritos and Other Covid Innovations

    As we consumers dramatically adjust our daily lives in response to the Coronavirus pandemic, businesses are also dramatically rethinking product innovation and customer experience. Plexiglas shields* installed at store...

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  • By Sue Keith|Categories: Marketing|

    All Roads Lead to LinkedIn

    One of our clients likes to say “all roads lead to LinkedIn”. We couldn’t agree more. So much so that we recommend that our candidates spend as much time...

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  • By Sue Keith|Categories: Marketing|

    Will Business Unusual Become Business as Usual?

    As you’ve undoubtedly read, the business world is talking about the impact the current global pandemic will have on future work protocols and corporate culture. Here are a few...

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  • By Sue Keith|Categories: Marketing|

    Moments of Giving

    We, like many marketers, are struggling with how to strike the right tone as we try to stay connected with our customers and clients during this unprecedented time. We’ve...

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  • By Kathy McConnell|Categories: Marketing|

    Looking for a Job Is Like Running for Office

    As we are bombarded with political ads, endless commentary from the pundits and the hype around Super Tuesday, it occurred to us that looking for a new job is...

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  • By Sue Keith|Categories: Marketing|

    Was the Super Bowl Super?

    Another Super Bowl has come and gone. As in past years, while some people are interested in who wins the game, the vast majority of people are focused on...

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  • By Sue Keith|Categories: Marketing|

    I Just Go There for the Wings

    The idea of a “breastaurant” does not appeal to everyone. But the concept has thrived since 1983, when Hooters launched a restaurant chain combining basic bar food and waitresses...

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