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Marketing

  • By Sue Keith|Categories: Marketing|

    Should Thanksgiving Be Sweet or Salty?

    Thanksgiving is arguably the holiday most shaped by marketing’s influence. It was first established as a national holiday in 1863 during the Civil War in an attempt to unite...

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  • By Kathy McConnell|Categories: Marketing|

    Top 3 Reasons to Be a Marketing Consultant

    There are so many different ways to work today: traditional full-time roles, part-time roles, job-shares, gig economy, consulting … the list goes on. At Ceres Talent we specialize in...

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  • By Kathy McConnell|Categories: Marketing|

    Do Marketers Need to Major in Marketing?

    By the time you get through college, September is permanently imprinted on your brain as “back-to-school time,” especially if you also have school-aged children of your own. Everyone from...

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  • By Sue Keith|Categories: Marketing|

    “Stranger Things” Than Marketing Failures (aka New Coke)

    For decades, New Coke has been marketing shorthand for “a really bad marketing idea.” But, with the third season of Netflix’s hit show Stranger Things taking place in 1985,...

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  • By Sue Keith|Categories: Marketing|

    Marketing So Good It’s a Shame

    Plastic bags have been identified as a major environmental concern. One grocery store in Vancouver, Canada decided to take the situation into their own hands, or bags, as the...

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  • By Sue Keith|Categories: Marketing|

    When Your Coworkers Are Kids (Literally)

    Leigh still remembers her first job. It was the summer after eighth grade, and her father hired her in his medical office to help with filing (everything was still...

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  • By Sue Keith|Categories: Marketing|

    Are Remote Workers Lonely?

    UPDATE: The Tulsa Remote experiment appears to be going well for the first group of Tulsa ex-pats. Working from home has become a popular benefit for both workers who...

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  • By Sue Keith|Categories: Marketing|

    Ancient Rituals, Modern Marketing

    It seems like marketing seasons are getting shorter and shorter. No sooner are the Fourth of July sales over than the Halloween candy starts coming out. Of course, the...

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  • By Kathy McConnell|Categories: Marketing|

    Did Your Future Boss Just Text You?

    Some of us may remember the days of debating between cream or white-colored paper for our resumes. Tomorrow’s job candidates may debate whether a smiley face or a thumbs...

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