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Marketing

  • By Sue Keith|Categories: Marketing|

    Ask A CMO: Josh Martin, Decision Lens

    In our latest Ask a CMO interview, we talked with Josh Martin, CMO of Decision Lens. Decision Lens is a SaaS company that offers integrated planning software that helps...

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  • By Sue Keith|Categories: Marketing|

    3 In-Demand Marketing Jobs in 2024

    With the U.S. economic outlook on the upswing, many Chief Marketing Officers are looking to expand their marketing teams this year. Based on our ongoing conversations with marketing leaders,...

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  • By Sue Keith|Categories: Marketing|

    CMO Roundtable Roundup – B2B Edition

    Last week, with our long-time partner Doug Anderson of DCA Live, we gathered a group of B2B CMOs to chat about what’s keeping them up at night. All the...

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  • By Sue Keith|Categories: Marketing|

    Podcast: Marketing Headcount Budgets for 2024

    We're fortunate to know and connect regularly with Greg Kihlström, founder of "The Agile Brand with Greg Kihlström", the leading and award-winning marketing technology and customer experience podcast. With...

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  • By Kathy McConnell|Categories: Marketing|

    Marketing Employee Skills Inventory: The What, Why, and How

    For marketing departments to realize their full potential, it's essential to ensure that you have the right talent in the right roles. A pivotal element in achieving this is...

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  • By Sue Keith|Categories: Marketing|

    Marketing Budgeting for 2024: Talent Acquisition Trends

    In the constantly changing realm of talent acquisition, maintaining a competitive edge is crucial for businesses seeking to attract and retain exceptional marketing talent. As we approach the budgeting...

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  • By Sue Keith|Categories: Marketing|

    CMO Roundtable Roundup – Association Edition

      The Washington DC Metro area is chock full of professional trade associations. Being headquartered in DC, we were overdue in gathering marketing leaders from the association world for...

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  • By Sue Keith|Categories: Marketing|

    Ask a CMO: Tina Beaty, SHRM

      In the latest installment of our Ask a CMO series, we were fortunate to spend time with Tina Beaty, the Chief Marketing & Experience Officer of one of...

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  • By Sue Keith|Categories: Marketing|

    The 2023 Association Tech and Innovation Leaders

    Wednesday, September 27, 2023 5:30-7:30pm WeWork 1701 Rhode Island Ave NW Washington, DC Business Casual Attire   The DC region’s trade and professional associations are increasingly relying on cutting-edge...

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