Part-time Support, Full-time Impact
Having the right marketing leadership and support is vital to achieving your organization’s goals. However, if you’re not ready to hire a full-time marketing executive, fractional marketing leaders are an effective solution. At Landrum Talent Solutions, we’re proud to provide our clients with proven and experienced fractional marketing professionals who can step in and make an immediate impact.
Our team of former marketers has built an extensive network of fractional professionals who are equipped to tackle any marketing challenges your organization is facing. We take the time to listen and understand your needs, which allows us to pinpoint the right fractional resource to deliver the results you’re looking for.
How Do Our Fractional Marketing Leaders Support You?
We’ve cultivated a diverse network of marketing professionals who can quickly step in to your organization and oversee your strategic marketing needs.
Go-To-Market Strategy
Launching a new product or entering a new market can be a complex process. Our experienced marketers oversee and execute successful launches.
Brand Strategy
A clear brand strategy is critical to a company’s success. Our fractional resources ensure your identity and messaging are aligned with your mission.
Customer Acquisition
Whether you’re a B2B, B2G, or consumer company, our marketing experts develop effective, integrated campaigns to attract your target customers.
Product Marketing
A strong product marketing plan is the linchpin of a successful marketing strategy. Our fractional marketers ensure the right messaging is reaching the right buyers.
Content Strategy
Relevant content is key to engaging your audience. Our marketing leaders develop strategic content strategies to address all stages of the customer funnel.
Marketing Analytics
Modern marketing demands a revenue-approach to decision making. Our marketers build analytics models to optimize campaigns and inform future investment.
Leading Organizations That Have Utilized Our Marketing Recruiting Services
Flexible Options to Meet Your Needs
We recognize that each organization is at a unique stage when it comes to its marketing goals and therefore requires a different level of support. We offer varying tiers of fractional marketing support depending on what your organization is looking to accomplish.
When you partner with us, we can provide fractional marketers across multiple levels, including:
- Fractional CMO
- VP
- Director
If you’re not sure what role is best suited based on your situation and budget, our experts can help. We’re happy to help identify what level of fractional marketing support your organization needs.
Examples of Fractional Marketing Roles We Fill
What Our Clients Say
Vicki Warker, CMO
I have worked with Landrum Talent Solutions to source many candidates over the years, for both fractional and permanent positions. Because of their marketing expertise, they always really listen and completely understand exactly what I’m looking for in each search.
Peter Mougey, Chair, Securities & Business Litigation
We were extremely impressed with the quality of the marketing candidates presented by Landrum Talent Solutions and the ease of doing business with their team of marketing and communications experts.
Christine Schaefer, CMO
In my years of working with Landrum Talent Solutions, they have never just thrown a bunch of resumes at me to see what would stick. They work hard to understand my needs and bring me only candidates that are a precise fit.
Frequently Asked Questions About Fractional Marketing
All three of these roles provide services for a limited period of time. The main difference is that an interim employee is committed to one organization for a length of time. In accordance with each contract, a fractional leader can provide strategic support to multiple organizations at the same time. A consultant typically works for several clients at once and provides support for a specific project(s) with defined deliverables.
Fractional executives are marketing professionals (typically in a leadership role) who provide direct, part-time support to an organization. A search firm that employs contract and interim employees typically provides fractional marketing leaders.
The length of time is determined by the terms of the contract that are agreed upon before a partnership begins. Many fractional contracts specify minimums for the number of hours for the entire agreement, as well as per week/month.
Most organizations utilize a fractional marketing executive when specific strategic guidance or support is needed, but the organization isn’t currently in a position to add a full-time marketing executive. Fractional services can be especially valuable when companies are experiencing significant change, such as organizational restructuring, rapid growth, a merger or acquisition, and more.
