Each quarter, Sue Keith, Landrum Talent Solutions Corporate VP, joins Greg Kihlstrom on The Agile Brand Podcast to discuss the State of the (Marketing Hiring) Union.

In the latest show, Sue talks about:

  • Navigating Uncertainty in Hiring: Despite positive economic indicators, many companies are still behaving as if the market is in a downturn. This has led to a lean hiring climate, particularly for Marketing teams. While corporate profits are at record highs, hiring managers are hesitant to commit to new full-time positions. Instead, there’s a noticeable increase in demand for interim contractors to fill gaps and execute critical projects.

  • The Importance of Candidate Experience: We discussed the often-overlooked aspect of candidate experience in the hiring process. Sue emphasized that a poor candidate experience can have long-term repercussions on a company’s brand. Candidates who feel undervalued or ignored may not only choose competitors for their job search, but could also become future consumers of those brands.

  • Flexibility is Key for Job Seekers: As the job market evolves, job seekers may need to adjust their expectations regarding remote work. While many companies are still offering remote positions, there’s a growing trend toward hybrid work models.

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Sue Keith

Corporate Vice President

After many years as a marketing leader and consultant in the telecom, technology, satellite and association sectors, Sue joined Landrum Talent Solutions (formerly Ceres Talent) to marry her passion for helping organizations build effective marketing strategies with her love of connecting great people. Sue started her career as an auditor for Deloitte & Touche and then made the leap to marketing when she joined MCI, followed by a succession of senior marketing positions at various telecom companies. She serves on the Board of Aspire! Afterschool Learning and the Marketing and Communications Committee for Northern Virginia Family Service (NVFS). She earned a dual major in Accounting and French from James Madison University and is a recovering CPA.

Sue Keith

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