What if…. you encouraged your team to ask “What if?” That’s exactly what Tina Beaty, Chief Brand & Marketing Officer of SHRM, challenges her Marketing team to do every day. They put aside traditional norms and constraints and think big. Asking this question has led to some cool, innovative ideas.

Watch our 2-Minute Takes video with Tina to hear more.

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Sue Keith

Corporate Vice President

After many years as a marketing leader and consultant in the telecom, technology, satellite and association sectors, Sue joined Landrum Talent Solutions (formerly Ceres Talent) to marry her passion for helping organizations build effective marketing strategies with her love of connecting great people. Sue started her career as an auditor for Deloitte & Touche and then made the leap to marketing when she joined MCI, followed by a succession of senior marketing positions at various telecom companies. She serves on the Board of Aspire! Afterschool Learning and the Marketing and Communications Committee for Northern Virginia Family Service (NVFS). She earned a dual major in Accounting and French from James Madison University and is a recovering CPA.

Sue Keith

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