Webinar: Standing Out in a Sea of Sameness: A Fresh Look at B2G Branding

Webinar: Standing Out in a Sea of Sameness: A Fresh Look at B2G Branding 

Organizations vying for government buyers are finding themselves in an increasingly crowded landscape, and it can be easy for B2G companies to fade into the background. Differentiating your organization, your capabilities, and your offerings is critical to placing your products and services center stage. Branding is the key for stealing the spotlight in a noisy B2G market.

Elizabeth Shea, REQ’s EVP of Public Relations, will host a discussion on the various approaches and processes companies can consider when branding with a panel of seasoned B2G and brand-savvy marketers:

• Kathy Quinn, Senior Director of Marketing at Everfox
• Rikki Rogers, VP of Marketing at Voyatek
• Jordan Dilworth, Director of Marketing at Rise8
• Kenny Rufino, Creative Director at REQ

Join us on May 15th to learn more about:

• Key considerations and motivations for B2G companies looking to refresh their brand
• How branding can enable B2G companies to establish and elevate their proof points for better visibility and business outcomes
• How to approach a rebrand at a range of budgets

Is your B2G brand meeting your goals for enabling mission success? Tune in for a fresh perspective on putting your best foot forward in the public sector!