A good copywriter is worth his weight in gold (or cookies). It takes a special set of skills and expertise to write words that resonate with your target market. Take George Lois for example. He was responsible for launching Tommy Hilfiger into fame with an iconic billboard.  Or, how about Groupon?  The company strategically hired writers to craft the clever copy for its deals—and this strategy helped them stand out in a crowded market during the Great Recession.

However, one of the most impressive examples of good copywriting might just be tucked inside a bland little treat. That’s right, we’re talking about the fortune cookie.

When it comes to taste, the fortune cookie doesn’t have much going for it. The Styrofoam texture is combined with a miniscule hint of sweetness and vanilla. But—like the career of Hilfiger or the popularity of Groupon—this treat has one thing that’s kept it afloat all these years: its words.

But those words may soon be changing.

According to the Huffington Post article, America’s Top Fortune Cookie Writer Is Quitting, Donald Lau, chief fortune writer at Wonton Food, the largest manufacturer of fortune cookies in the U.S., is passing the pen after spending 30 years wordsmithing for cookies.

Afflicted with a severe case of writer’s block, he decided to call it quits.  But don’t worry, Lau’s career at Wonton isn’t over just yet. He also happens to be the company’s CFO.

Fortunately, Lau understands the true power words can have in marketing, and he made to sure to fill his former writing position with excellent new talent. But this is often something businesses take for granted. If a copywriter position opens up, filling it should never be taken lightly.

That’s where Ceres Insights comes in. We can tap into our network of talented copywriters whose words will bring fortune and success to your next campaign. Contact us today to learn more.

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Sue Keith

Corporate Vice President

After many years as a marketing leader and consultant in the telecom, technology, satellite and association sectors, Sue joined Landrum Talent Solutions (formerly Ceres Talent) to marry her passion for helping organizations build effective marketing strategies with her love of connecting great people. Sue started her career as an auditor for Deloitte & Touche and then made the leap to marketing when she joined MCI, followed by a succession of senior marketing positions at various telecom companies. She serves on the Board of Aspire! Afterschool Learning and the Marketing and Communications Committee for Northern Virginia Family Service (NVFS). She earned a dual major in Accounting and French from James Madison University and is a recovering CPA.

Sue Keith

One Comment

  1. Dana March 14, 2017 at 7:07 am - Reply

    Well said!
    (Pun intended!)

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