What’s In a Name? (And By That We Mean Ours)

For a business, your name and logo is at the heart and soul of your identity—but sometimes this identity changes over time.

It happened with Google.  The search engine giant was originally called BackRub from 1996 to 1997.

It also happened with IBM.  This major computing company was called CTR from 1911 to 1924.

And now it’s happening with Ceres Insights—we’ve changed our name to Ceres Talent!  Ok, we’re not as big as Google or IBM, but we can dream.

As our brand and business continue to grow, we want our name to reflect what we do: find exceptional marketing talent for our clients. But our new name and logo are the only changes. You can still expect the same high-quality marketing talent recruitment and client service that we’ve always delivered—just from a name and logo that better represent who we are.

If you have any questions about our new name, want to hear more about our exceptional marketers, or would like to become one of our exceptional candidates, drop us a line.